Just when your social media life reached capacity with the most famous celebrities, in came the most famous dogs. And now they (and, to be honest, some of their jealous feline counterparts) are redefining “influencer” and “breadwinner.”
From Facebook to Instagram to TikTok, these dyna-dogs are proving they have what it takes to educate, motivate, influence, earn, and flat-out entertain.
Long before social media made overnight global fame a mere shoulder-shrug, there were dogs who earned their fame the hard way in the 1900’s. Rin Tin Tin, Lassie, Toto, and Hachiko are just a few household doggo names from pre-internet days.
But gone are the dog days of mere movie and legendary fame. Today’s most famous dogs are celebrities and influencers in their own right, putting irresistible faces to their humans’ creative marketing skills, including those punny dog names too!
Some are canine mini-me’s of their celebrity humans, basking in the limelight and waiting for their star on the Hollywood Walk of Fame.
Some are devoted to drawing awareness to causes like animal rescue and disability acceptance.
And others are flooding the airwaves with their pure sweetness and adorability to bring a much-needed dose of joy to the world.
One thing’s for sure, though: These doggos have taken the lead on their walkies, and people are following…with their hearts and with their wallets.
Who are the top 10 dog influencers on Instagram?
It’s hard to conceive of the earning power of these pooches, especially when you consider that the dollar amounts quoted are per post!
But here we go….
These are the top 10 dog influencers on Instagram, along with their following and the bucks they’re bringing in per post, as of June 2023.
Most famous dogs on Instagram in 2023:
- Jiffpom (@jiffpom, 9.8M followers, $19,538-$32,564)
- Doug the Pug (@itsdougthepug, 3.8M followers, $7,643-$12,723)
- Tucker | The Golden Retriever (@tuckerbudzyn, 3.3M followers, $6,606-$11,101)
- Shinjiro Ono (@marutaro, 2.5M followers, [unavailable])
- Henry + Baloo (@henrythecoloradodog, 2.2M followers, $4,426-$7,376)
- Bulldog Blogger (@tecuaniventura, 2.1M followers, $4,337-$7,228)
- Tuna {breed:chiweenie} (@tunameltsmyheart, 2M followers, $4,111-$6,852)
- Loki the Wolfdog (@loki, 1.9M followers, $3,894-$6,491)
- Maya the Samoyed (@mayapolarbear, 1.9M followers, $3,696-$6,615)
- Marnie The Dog (@marniethedog, 1.6M followers, $3,969-$6,615)
Who are the top 10 celebrity dogs of 2023?
It’s a long-proven truth that it’s not what you know, but whom you know. And, while the following famous dogs are red carpet-worthy on their own, they’re getting a head start from their famous pawrents.
We especially love that celebrity status didn’t stop many of these dogs’ famous humans from rescuing their furry friends. (Or is it the other way around?)
These are the top 10 celebrity dogs who came onto the scene in 2023, according to petpress (we put an asterisk next to the names of those who were rescued, and we thank their owners for adopting them).
Top 10 Names of Celebrity Dogs in 2023:
- Habanero Mountain Guy Kadashi Hart* (Pink)
- Hendrix* (Lindsay Ell)
- Fig* (Jonah Hill)
- Major (Reese Witherspoon)
- Camila Alves McConaughey’s Rescue Dog*
- Alfred the Doodle mix (Matthew Perry)
- Ethel* (Lucy Hale)
- Angel* the Pit Bull (Miley Cyrus)
- Kevin (Kylie Jenner)
- Theo* the Siberian Husky (James Van Der Beek)
Who are the most famous dogs on TikTok?
If you just can’t get enough of those trending dance challenges, you may want to add some of TikTok’s famous dogs to your screen time.
No surprise here, but some of the famous names from Insta have covered their bases on other platforms like TikTok, as well.
TikTok breaks down its influencer rankings into several categories.
Here are the TikTok dogs bringing in the most bones per post:
- Jiffpom ($20,600)
- Tuckerbudzyn ($10,201)
- Swaggy Wolfdog ($7,401)
- Doug the Pug ($5,900)
- Huxley the Panda Puppy ($5,900)
- Meeka the Husky ($5,600)
As we all know, however, money isn’t everything. Not in life, not on TikTok. There’s also engagement rate. You know, how many hearts you get per video. That kind of priceless stuff.
These are the top dogs when it comes to winning hearts with their TikTok videos:
- Tuckerbudzyn
- Swaggy the Wolfdog
- TurboRoo the 2Legged Chihuahua
- Aussie Doing Things
- Meeka the Husky
Interestingly, TikTok also has a ranking of most-watched dog breeds, and not simply the most-followed dogs.
See if you’re surprised by these top 10 dog breeds viewed on TikTok, according to breed hashtags:
- Golden Retriever (by a landslide)
- German Shepherd
- Chihuahua
- Pug
- Rottweiler
- Pomeranian
- French Bulldog
- Labrador Retriever
- Poodle
- Great Dane
Other famous dogs and dog influencers doing good in the world.
Influencer marketing strategist Gordon Glenister digs beneath the headliners to share some pet influencers worthy of our attention and respect.
Here are 3 of his top picks for interesting, doing-good dog influencers:
- The Dogist (thedogist.com, @thedogist)
- MileyJo the Chorkie (@miley-jo-the-chorkie, Miley Jo the Chorkie | Facebook)
- Your Two Favourite Pits (@your.two.favourite.pits, Tidy Dog Mom | Facebook)
It’s a remarkable testament to what we truly value that pictures, videos, and blog posts about dogs can translate to such huge followings…and incomes.
While you’re getting your morning cup o’ joe over a giggle-fest brought to you by the most famous dogs on your watchlist, reach down.
The dog who will give you all the feels and funnies for a lifetime is probably lying right at your feet.
Now that’s influence.
